The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

By Kenneth Roman

Famous for his colourful character and bold mind, David Ogilvy left an indelible mark at the advertisements global, remodeling it from a disreputable enterprise right into a dynamic jam-packed with passionate, artistic participants. This biography is predicated on a wealth of fabric from the author's many years of operating along the ads big, together with a wide number of images, memos, recordings, notes, and wide data of Ogilvy's own papers.
This biography is predicated on a wealth of fabric from many years of operating along the advertisements sizeable, together with a wide selection of pictures, memos, recordings, notes, and wide documents of Ogilvy's own papers. The publication describes the production of a few of history's most famed advertisements campaigns, such as:

* "The guy within the Hathaway blouse" along with his aristocratic eye patch
* "The guy from Schweppes is the following" with Commander Whitehead, the dependent bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S.
* maybe the main recognized motor vehicle headline of all time--"At 60 miles an hour the loudest noise during this new Rolls-Royce comes from the electrical clock."
* "Pablo Casals is coming home--to Puerto Rico." Ogilvy acknowledged this crusade, which helped swap identical to a rustic, was once his proudest achievement.
* And his maximum (if much less well-known) revenues success--"DOVE lotions your dermis once you wash."

Fifty years later, nonetheless on his unique proposition that it does not dry your pores and skin, Dove has turn into the biggest promoting detoxification model within the world.

Roman additionally incorporates Ogilvy's message into the current day, exhibiting the modern relevance of the bottom-line concentration for which his company ventures are remembered, and the way this method remains to be key for execs within the glossy advertisements world.

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Scalia: A Court of One

By Bruce Allen Murphy

An authoritative, deeply researched biography of the main arguable and outspoken very best courtroom justice of our time and the way he selected to be “right” instead of influential.

Antonin Scalia knew merely luck within the first fifty years of his lifestyles. His sterling educational and criminal credentials ended in his nomination by way of President Ronald Reagan to the courtroom of Appeals for the DC Circuit in 1982. In 4 brief years there, he effectively outmaneuvered the extra senior Robert Bork to be appointed to the perfect court docket in 1986.

Scalia’s obtrusive criminal brilliance and private magnetism led every person to foretell he may unite a brand new conservative majority less than leader Justice William Rehnquist and alter American legislation within the approach. as an alternative he turned a court docket of 1. instead of bringing the conservatives jointly, Scalia drove them aside. He attacked and alienated his extra reasonable colleagues Sandra Day O’Connor, then David Souter, and eventually Anthony Kennedy. Scalia avoided the conservative majority from coalescing for almost decades.

Scalia: A courtroom of One is the compelling tale of 1 of the main polarizing figures ever to serve at the nation’s maximum courtroom. It presents an insightful research of Scalia’s function on a courtroom that, like him, has moved good to the political correct, wasting public aid and ignoring public feedback. To the pride of his giant conservative following, Scalia’s “originalism” idea has turn into the litmus try out for examining, if now not constantly determining, situations. yet Bruce Allen Murphy indicates that Scalia’s judicial conservatism is educated as a lot through his hugely conventional Catholicism, combined along with his political partisanship, as by way of his interpreting of the structure. Murphy additionally brilliantly analyzes Scalia’s position in significant courtroom judgements because the mid-1980s and scrutinizes the moral controversies that experience dogged Scalia lately. A court docket of One is an interesting exam of 1 outspoken justice’s determination to not play inner court docket politics, leaving him often in dissent, yet in its place to play for heritage, looking to etch his originalism philosophy into American legislations.

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Henri Lefebvre: A Critical Introduction

By Andy Merrifield

Thinker, sociologist and concrete theorist, Henri Lefebvre is among the nice social theorists of the 20th century. This available and cutting edge creation to the paintings of Lefebvre combines biography and concept in a serious evaluation of the dynamics of Lefebvre's personality, inspiration, and occasions. Exploring key Lefebvrian ideas, Andy Merrifield demonstrates the evolution of Lefebvre's philosophy, whereas stressing the way in which his lengthy and adventurous lifetime of principles and political engagement survive as a permanent and encouraging interrelated entire.

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The Snow Leopard (Penguin Classics)

By Peter Matthiessen

An unforgettable non secular trip during the Himalayas through well known author Peter Matthiessen (1927-2014), the nationwide e-book Award-winning writer of the hot novel In Paradise

In 1973, Peter Matthiessen and box biologist George Schaller traveled excessive into the distant mountains of Nepal to review the Himalayan blue sheep and probably glimpse the infrequent and gorgeous snow leopard. Matthiessen, a pupil of Zen Buddhism, used to be additionally on a religious quest to discover the Lama of Shey on the old shrine on Crystal Mountain. because the climb proceeds, Matthiessen charts his internal direction in addition to his outer one, with a deepening Buddhist knowing of truth, discomfort, impermanence, and wonder. This Penguin Classics version positive factors an advent by means of acclaimed shuttle author and novelist Pico Iyer.

For greater than seventy years, Penguin has been the top writer of vintage literature within the English-speaking international. With greater than 1,700 titles, Penguin Classics represents an international bookshelf of the easiest works all through heritage and throughout genres and disciplines. Readers belief the series to supply authoritative texts more suitable via introductions and notes through exclusive students and modern authors, in addition to up-to-date translations through award-winning translators.

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Whistled Like a Bird: The Untold Story of Dorothy Putnam, George Putnam, and Amelia Earhart

By Sally Putnam Chapman

During this outstanding, real tale approximately an autonomous lady, a world-famous aviator, and the robust guy who enjoyed them either, Sally Putnam Chapman, the granddaughter of Dorothy Binney Putnam and George Putnam, recounts a treasure trove of stories, spanning the years 1907 to 1961, culled from her grandmother's diaries. of photographs.

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Sky Eyes: Dissociative Identity Disorder from the Bottom Up

A real story of Dissociative id sickness (a type of a number of character disorder).

Stacy Bewick is misplaced. misplaced inside of her head. Born to oldsters who abused her physique, brain and soul, Stacy realized to outlive via psychic connections to angelic spirit courses and via developing internal personalities.

By the time Stacy used to be , the character known as "Marla" knew how to define nutrients within the paper rubbish sack within the kitchen. whilst she used to be 4, the character known as "George" knew easy methods to be robust adequate to dam the soreness from Mommy's forsythia whips and Daddy's leather-based belt.

Stacy did not develop up in a distant village or primitive tradition. Stacy grew up in a small city in New Jersey within the 1960s.

Sky Eyes is a private trip into dissociative id disease. notwithstanding in response to a real tale, names, dates and making a choice on details were replaced. one of many major noticeable indicators of DID is the shortcoming of a unmarried good character. Like post-traumatic rigidity disease, DID is created because of trauma and severe, lengthy abuse.

Stories like Sybil and the 3 faces of Eve aid readers connect to adults that suffer from DID. Sky Eyes is exclusive in that it describes every one of her a number of personalities because it develops in a baby. Step into Stacy's international and observe what occurs whilst society ignores abuse.

83,300 phrases (equivalent to 312 pages in a mass industry paperback book)

Rated "R"

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Anne Frank: The Biography

By Melissa Müller

UPDATED AND full of amazing NEW REVELATIONS, THE BESTSELLING, "SUPERB" BIOGRAPHY THAT "HONORS IN complete A existence WE idea WE KNEW" (NEWSWEEK)

Praised as "remarkable," "meticulous," and "long overdue," Anne Frank: The Biography, initially released in 1998, nonetheless stands because the definitive account of the lady who has develop into "the human face of the Holocaust." packed with revelations, Müller's richly textured narrative again Anne Frank to heritage, portraying the flesh-and-blood woman unsentimentalized and so the entire extra affecting.

Now, 16 years after the booklet first seemed, a lot new info has come to mild: letters despatched through Otto Frank to family in the US as he sought to to migrate along with his relations, the id of alternative suspects focused on the betrayal of the Franks, and critical information about the family's arrest and next destiny. Revised and up to date with greater than thirty percentage new fabric, this is often an imperative quantity for all those that search a deeper realizing of Anne Frank and the brutal instances within which she lived and died.

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Milton Unbound: Controversy and Reinterpretation

By John P. Rumrich

Reviews
"...consistently enticing. His discussions of Chaos, of the differences among humans and angels, and of the `excessiveness' of Eve are vital contributions to Milton scholarship....this booklet is a publication that every one Milton students may want to read." - Sewanee Review

"This is without doubt one of the finest books to were written on Milton for it slow. it really is clever, perceptive, and thought-provoking. John Rumrich's writing is stuffed with greatest insights..." - The 16th Century Journal

Synopsis
John Milton holds a very important strategic place at the highbrow and ideological map of literary reviews. during this provocative and freeing learn, John P. Rumrich contends that modern critics have contributed to the discovery of a monolithic or institutional Milton: censorious preacher, competitive mysogynist, and champion of the rising bourgeoisie. Rumrich exposes the old inaccuracies and logical inconsistencies that maintain this orthodoxy, and argues as an alternative for a extra advanced Milton who was once in a position to accommodate uncertainty and doubt.

Contents
Preface and acknowledgments
Abbreviations and word on translations

Introduction: the invented Milton
The query of context
Responses and their vicissitudes
Comus: a healthy of the mother
The artwork of generation
Culture and anarchy

Notes
Index

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American Spartan: The Promise, the Mission, and the Betrayal of Special Forces Major Jim Gant

By Ann Scott Tyson

Lawrence of Arabia meets Sebastian Junger's War during this certain, incendiary, and dramatic precise tale of heroism and heartbreak in Afghanistan written by means of a Pulitzer Prize–nominated battle correspondent.

Army specific Forces significant Jim Gant replaced the face of America’s conflict attempt in Afghanistan. A adorned eco-friendly Beret who spent years in Afghanistan and Iraq education indigenous warring parties, Gant argued for embedding self sufficient devices with tribes throughout Afghanistan to earn the Afghans’ belief and rework them right into a trustworthy best friend with whom lets defeat the Taliban and counter al-Qaeda networks. The military's best brass, together with basic David Petraeus, commander of U.S. Forces in Afghanistan, licensed, and Gant used to be tasked with enforcing his debatable strategy.

Veteran struggle correspondent Ann Scott Tyson first spoke with Gant while he used to be offered the Silver superstar in 2007. Tyson quickly got here to percentage Gant’s imaginative and prescient, so she followed him to Afghanistan, risking her lifestyles to embed with the tribes and chronicle their adventure. after which they fell in love.

Illustrated with dozens of pictures, American Spartan is their striking story—one of the main riveting, emotional narratives of wartime ever published.

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Thomas Hovenden: His Life and Art

By Anne Gregory Terhune

After learning below Alexandre Cabanel on the École des Beaux Arts, Thomas Hovenden (1840-95) started an exemplary occupation as a painter and instructor on the Pennsylvania Academy of the effective Arts. with his contemporaries there, Thomas Eakins and Thomas Anschutz, Hovenden got a name for being either an influential teacher and a skilled artist.

A practical style painter and recorder of daily actions reminiscent of these regarding domestic and family members, Hovenden had a specific present for selecting matters with broad popularity and attraction. His paintings displays a Victorian ethos; not like many artists of the time, notwithstanding, Hovenden's paintings featured African American matters in family settings. His enterprise trust in sentiment and sweetness because the ambitions of creative ambitions is clear within the nostalgic work for which he's most sensible recognized, equivalent to The final Moments of John Brown, during which Brown is depicted preventing on his strategy to the gallows to kiss a tender black child.

This first full-length examine fosters a better realizing of Hovenden's presents as a painter and of his stylistic contribution to paintings. Chronologically prepared, it truly is either a retrospective of Hovenden's paintings and a serious biography of the artist. the quantity positive aspects lots of his work, reports, and sketches, a few reproduced for the 1st time.

"A interesting look at the academic possibilities, serious concerns, and milieu of nineteenth-century American artists."—Choice

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