By James B. Stewart
"When you need Upon a Star," "Whistle whenever you Work," "The Happiest position on Earth"—these are lyrics indelibly associated with Disney, essentially the most well-known and best-known businesses on the earth. So while Roy Disney, chairman of Walt Disney Animation and nephew of founder Walt Disney, all at once resigned in November 2003 and declared warfare on chairman and leader government Michael Eisner, he despatched surprise waves during the leisure undefined, company boardrooms, topic parks, and dwelling rooms round the world—everywhere Disney does enterprise and its items are adored.
DisneyWar is the breathtaking, dramatic inside of tale of what drove America’s best-known leisure corporation to civil warfare, informed by means of certainly one of our such a lot acclaimed writers and newshounds.
Drawing on exceptional entry to either Eisner and Roy Disney, present and previous Disney executives and board contributors, in addition to hundreds of thousands of pages of never-before-seen letters, memos, transcripts, and different records, James B. Stewart will get to the ground of mysteries that experience enveloped Disney for years: What fairly prompted the rupture with studio chairman Jeffrey Katzenberg, a guy who as soon as looked Eisner as a father yet who turned his fiercest rival? How might Eisner have so misjudged Michael Ovitz, a guy who used to be not just "the strongest guy in Hollywood" but additionally his pal, whom he appointed as Disney president and instantly desired to fireplace? What triggered the holiday among Eisner and Pixar chairman Steve Jobs, and why did Pixar suddenly abandon its partnership with Disney? Why did Eisner so distrust Roy Disney that he assigned Disney corporation executives to undercover agent on him? How did Eisner keep an eye on the Disney board for therefore lengthy, and what particularly occurred within the fateful board assembly in September 2004, while Eisner performed his final playing cards?
Here, too, is the artistic strategy that lies on the center of Disney—from the making of The Lion King to Pirates of the Caribbean. while the administrative suite has been engulfed in turmoil, Disney has worked—and occasionally clashed—with a glittering array of stars, administrators, designers, artists, and manufacturers, lots of whom inform their tales right here for the 1st time.
Stewart describes how Eisner misplaced his chairmanship and why he felt obliged to renounce as CEO, powerful 2006. No different publication so completely penetrates the secretive global of the company boardroom. DisneyWar is a charming story of 1 of America’s strongest media and leisure businesses, the folk who regulate it, and people attempting to overthrow them.
DisneyWar is an epic success. It tells a narrative that—in its unexpected twists, brilliant, larger-than-life characters, and exciting climax—might itself were the topic of a Disney lively classic—except that it’s all true.