"Sony vs. Samsung is company heritage at its most sensible! It explores the divergent fortunes of those electronics giants within the final decade and identifies the genuine purposes in the back of Sony's decline and Samsung's upward push. opposite to renowned trust, Chang indicates that good fortune (or failure) doesn't easily come up from assorted innovations. particularly, it emerges from significant judgements which are deeply rooted within the businesses' organizational techniques and their executives' political habit. This booklet is a must-read for any senior executive."
—Constantinos Markides, Robert P. Bauman Professor of Strategic management and Chairman, technique division, London enterprise university
"Sea-Jin Chang has produced that rarity in a company book--one that's as beneficial to practising managers because it is insightful to educational researchers. during this attention-grabbing comparability of 2 sleek international giants, he applies his excessive answer examine microscope to their altering fortunes by means of dissecting their contrasting innovations, and supplying attention-grabbing insights into their divergent organizational approaches and administration practices. this can be a very worthy contribution to the overseas company literature. it is going to turn out in as many company boardrooms as college seminars."
—Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard enterprise School
"Sea-Jin Chang has written a desirable comparability of Sony and Samsung that may be worthwhile to an individual drawn to process, enterprises or foreign company. The interwoven and extremely unique case reports of 2 very diversified businesses in overlapping industries light up difficulties resembling edition to technological switch (analog to digital), organizational flexibility and globalization. His try and examine either strategic improvement and implementation is profitable and intensely valuable. either lecturers and practitioners will research much from this book."
—Stephen J. Kobrin, William Wurster Professor of firm administration, The Wharton institution, college of Pennsylvania
"Refreshingly unique and wonderful, this booklet analyzes significant strategic judgements of Samsung and Sony and highlights organizational methods and best administration management that experience formed their performances. it is a must-read for all executives who are looking to comprehend the strengths and weaknesses of Asian opponents. It additionally offers penetrating insights to different Asian businesses with worldwide ambitions."
—Myoung Woo Lee, President and CEO, iriver